For any modern company, building a social media presence is integral to successfully building an online customer base. Perfecting the art of social media marketing can be a difficult challenge for small- and medium-sized companies that don’t have an in-house specialist. For those looking to tame the social media beast alone, one of the best tricks to master is the call to action.
What is a Call to Action?
One of the factors that make social media marketing so effective and appealing to companies is that it is self-sustaining and ever-expanding. All you need to do is create a page and consistently post new and relevant content for your followers to share. The call to action is the statement (usually a question) at the end of the post that entices followers to either share the post or follow a link to your website to continue reading.
Social media marketing is the single greatest Internet marketing discovery since email lists. Social media pages are free—so you have the choice of paying for advertising through the site or relying on your followers to share the page, thus creating a web of social communication surrounding your business.
For years, Search Engine Optimization (SEO) has been the most effective form of online marketing. By weaving pivotal keywords into website content, a company can greatly increase its rankings on major search engines and attract more qualified traffic. But as more people spend their time on social media sites, Google, Bing, and other major search engines are focusing less on SEO strategies and more on social media activity.
22 May 2013
In today’s technology-driven world, a company must have an online presence. Until about five years ago, this was as simple as buying a domain name and hiring a web designer knowledgeable in basic design methods. As the first mobile devices started to offer Internet browsing options, the need for a new method of website design appeared.
When web designers use the phrase “responsive design”, they are referring to users’ capabilities to view a website, no matter what kind of device they are using to access it. Optimal responsive design is important when designing a website, as it will create the best possible viewing experience for customers.
For small businesses, social media marketing provides a powerful, yet affordable, opportunity to connect with existing customers and attract new ones—well beyond what traditional marketing can accomplish. It’s easier than ever to build relationships with your customers and build their loyalty. Social media sites get more traffic per day than any other type of web presence. With so many potential customers in one place, social media marketing has become the most effective and efficient method of online marketing, yielding high results in little time.
With so many active social media sites, it’s easy for small businesses to get overwhelmed, especially if they don’t have social media experts on staff. The actual creating of profiles is the easy part—it’s maintaining and monitoring that can become a challenge.