Building an online presence is the most effective way to reach a larger target audience. From designing a website to connecting with customers on a personal level, online marketing has become a necessity for small businesses just getting started, or companies without a physical address.
Online marketing is the most important tool small businesses have for expanding their customer base beyond their existing clientele—and it all starts with the company website. This will serve as your “home base” for all online activities. It’s the place where your customers will find you, whether they need information, products, services, or partnership.
For start-ups, web-based companies, or businesses new to the Internet, it can be difficult to attract customers to the site. If you fall into any of these categories, you need search engine optimization (SEO) to establish or enhance your online presence.
Marketing is the most important success factor for any business. Online marketing has provided an invaluable, but often confusing, tool for businesses looking to expand their customer base beyond what their physical location can attract. In addition to its ability to attract more potential customers, online marketing provides very affordable—or sometimes even free—options for promoting products and services.
For businesses that don’t have Internet professionals on staff, navigating the online marketing terrain can be a challenge. Here are some common mistakes made by small businesses—and, more importantly, how to avoid them.
09 Apr / 2013
Blogging is an effective (and economical) way to expand your loyal customer base—but for companies just stepping into the blogosphere, it’s easy to make detrimental mistakes that can cause more harm than good. With so many companies starting and managing blogs each day, the window for grabbing customer attention is short. However, with dedication, consistency, and originality, a blog can keep those customers coming back for more.
In just a few short years, the social media phenomenon has evolved well beyond staying connected with family and friends. A growing number of businesses are turning to Facebook, Twitter, LinkedIn, and other networking sites to reach their customers on a personal level. Social media levels the playing field, providing smaller companies with a free means of advertising while enabling them to reach a larger potential client base than with traditional marketing options
Social media marketing is about more than just creating a profile and hoping for the best. It takes time and effort to build a following large enough to continue building on itself through your customer’s personal social network feeds. Here are a few tips for small businesses looking to take the plunge into social media and leverage the greatest online marketing tool to date.