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For modern businesses, online marketing is more than a luxury—it’s a necessity. As businesses shift to the web, Americans are spending more time researching, shopping, and connecting online than ever before. All of this creates the perfect opportunity for companies to reach out and expand their customer base—and we’re not just talking about big corporations. Even small businesses can find room in their budgets for online marketing, as the most effective, user-friendly techniques are absolutely free.

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